When I sit down to begin a piece of writing, I ask myself two questions:
- To whom am I speaking? (Who is my audience?)
- What am I trying to accomplish? (What is my purpose?)
These questions are equally important. Sometimes I begin with one; sometimes with the other. I don’t consider step one of my writing process complete until I know the answer to both. Now let’s focus on the question of audience for a moment.
You need to know your audience because every piece of writing is an appeal. When you publish, you invite people to interact with you, even if indirectly. Every rhetorical decision should be taken with this in mind.
You don’t speak to academics the same way you talk to hobbyists. You don’t speak to adolescents the same way you talk to 50-year-olds. Not if you want to be successful.
Audience is especially important to blogs. I write this one, edit a second, contribute to a third.
I don’t view my audience as a single group. It’s segmented. Some people read everything we write, but most don’t. Some follow us for the comics; some for the writing-related things I post here; some for our work on equality, etc.
I rarely even try to speak to my entire audience at once. Every detail of every post, from basic structure right down to things like word choice and standards of evidence, is informed by the segment of the audience I am communicating with.
I have a rule of thumb. No idea whether I made it up or co-opted it and forgot the source:
If you try and speak to everyone, you end up speaking to no one.
Great post! It is very interesting how people can tailor a piece of writing, blog post, article, etc. to a particular group (or groups) of people!
LikeLike
Thanks! I totally agree. It’s fascinating to me how writers construct their audiences.
LikeLike
A good first post for the challenge 🙂
LikeLike
Hey, thanks! I’m glad you thought so. I’ve got them drafted through Monday, and scheduled through Friday already.
LikeLike
I really like your last line here…it’s easy to forget, but so very true. I agree that this is a great reminder here at the “starting line” of our A to Z Challenge!
LikeLike
Yeah. I feel like I must have stolen that line from someone. I started with audience because I wanted to begin with step 1 of my process. Not necessarily going to blog through my whole writing process, but it seemed a good place to begin.
LikeLike
I’m not sure I totally agree with your perspective but I agree if you’re all about getting published the best way to go about it is to tailor your work to a specific group. Cheers 🙂
LikeLike
Thanks very much for stopping by and taking the time to read. I’d certainly be up for hearing a friendly critique or your own perspective on audience. I believe every writer has to find his or her own way, and when I see someone going about it much differently than me, it interests me greatly.
LikeLike
Awesome start to the April Challenge! What a great post. I particularly love that last line.
LikeLike
Thank you very much 🙂
LikeLike
Yes, yes. Audience is one of the most pivotal parts of writing successfully, I think.
LikeLike
Great post! Nice opening for the challenge!
LikeLike
Thank you! Always lovely to see that you’ve stopped by.
LikeLike
I think this actually an area of my writing where I am probably weak. I’ve done a lot of my fiction writing more in a vacuum, not necessarily sharing it with others… or else, feeling defensive in creative writing classes. Because I wasn’t writing for my audience then.
But having an audience is a phenomenal feeling… I remember, in those self-same creative writing classes, having a couple of friends read my stuff over first (over pie and coffee, which always helps). The feedback from them was worth it.
I would say with blogging, it’s ended up much the same. Holly and I started without necessarily having an audience in mind… though somewhat. However, as one has grown, the knowledge that they are there helps fuel the writing.
Great start to the challenge!
LikeLike
I’m right there with you on the fiction, and it’s no coincidence that fiction is my weakest type of writing. I’ve had personal feedback from hundreds, if not 1,000 people on various forms of non-fiction and tech writing over the years. If I had to guess how many people have ever read a piece of my fiction, I’d say about a dozen.
This is one of the things that I see missing from a lot of discussions of writing – not so much considering the audience when you start, but getting the feedback and using it to improve.
We started with a tiny audience, so we were lucky in that regard, and we made a lot of our early decisions based the sorts of conversations were having offline with people who knew we had this in the works. And I agree about the feeling once you actually gain an audience. Knowing they’re there – real people reading what we write – is one of the reasons you so rarely see our blogs go a day without posting something, even if it’s just a video.
LikeLike
I feel an urge to reply but feel I have nothing to add.
Know that you have been read.
LikeLike
LOL.
That is a respectable reply.
LikeLike
Great post and totally agree. Knowing your audience is critical to your writing if you do it to connect. One size, definitely does not fit all.
LikeLike
Thanks! I didn’t talk to much about connecting here, but that is definitely a big component. Finding ways to really engage with people and form genuine friendships is my top priority, especially with this blog.
LikeLike
Super idea to create your own A to Z point of view on good writing. You can turn it into a mini e-book at the end of the month! I will be checking back!
LikeLike
Lol, thanks! please do.
I’m all about some interaction. I’ll check back, too.
LikeLike
Know your audience – how many times have I heard this? Great post, Gene’O and a very good reminder.
LikeLike
Thank you! Our state senate passed the bill while I was doing A to Z stuff.
We will have anger tomorrow at both Sourcerer and Part Time Monster.
Several of us came out of the district that’s represented by one of the architects of the bill and know him. We are speaking to him personally. (I know I’m in danger of derailing my own thread, but hehe, my blog, my rules, and one of the functions of this blog is to be an actual channel for communication ).
LikeLike
That should make for an interesting post. 🙂
LikeLike
,Great job, Baby. I love the last line. Can’t wait to read more of this series.
LikeLike
Thanks! I’m pretty sure I stole that line from someone, but can’t remember who. You know what my life was like when I was in my 20s.
LikeLike
A really great point and one that I think many people forget, or don’t even consider in the first instance.
I dropped by from the A to Z, but I’m now following your blog!
Have a great month.
LikeLike
Thanks! You have a great month, too!
LikeLike
Audience? I don’t really think about that too much when I’m writing. This might be because I mostly write YA-ish things. Though this post has me thinking I should take more care to consider such things.
LikeLike
Yeah, lots of people don’t think about it at all, and some are even successful without thinking about it.
But I’m kind of into rhetoric, and I find it helpful to think about who I’m communicating with.
LikeLike
Pingback: Posts I loved this week | Taylor Grace
Pingback: Posts I loved this week | Taylor Grace
Really great post! Definitely have to remember our audience!
Carrie~Anne at That Dizzy Chick
LikeLike
Pingback: A to Z Day 10: Jargon | The Writing Catalog
Pingback: A to Z Day 19: Social | The Writing Catalog
Pingback: Y – You | DBCII
Pingback: A to Z Recovery and Reflections | DBCII
Pingback: Things I know now that I didn’t know on April 1: An A to Z Reflection | The Writing Catalog