I picked this up over the weekend, and it contains so many good tips I have to give it the Monday reblog. If you’re looking to improve your blog or website content, this is a must-read.
We talk a lot about storytelling and content in business communications, marketing, websites and social media. The conversation is often about the Big Picture, and that’s important, of course. But strategies and UX studies won’t help us if our content isn’t as good as it can be.
Even the little things can turn people off.
If you want your content consumed, understood and shared, here are 27 things you must never do.
1. Never start a communications project without knowing what you’re trying to say, to whom and why. Talk it out.
2. Never oversell. In headlines and links, don’t promise too much excitement or information. (Nobody likes click bait.) In text, avoid overused adjectives like “amazing,” exclamation points and all-caps.
3. Never assume people already know what you’re sharing about. Or where your photo was shot. Or why they should keep watching your video.
4. Never be…
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