27 Writing, Editing Tips for Better Content

I picked this up over the weekend, and it contains so many good tips I have to give it the Monday reblog. If you’re looking to improve your blog or website content, this is a must-read.

StoryCroft

We talk a lot about storytelling and content in business communications, marketing, websites and social media. The conversation is often about the Big Picture, and that’s important, of course. But strategies and UX studies won’t help us if our content isn’t as good as it can be.

Even the little things can turn people off.

If you want your content consumed, understood and shared, here are 27 things you must never do.

 

 

1. Never start a communications project without knowing what you’re trying to say, to whom and why. Talk it out.

2. Never oversell. In headlines and links, don’t promise too much excitement or information. (Nobody likes click bait.) In text, avoid overused adjectives like “amazing,” exclamation points and all-caps.

3. Never assume people already know what you’re sharing about. Or where your photo was shot. Or why they should keep watching your video.

4. Never be…

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Weekend Edition – Creating More Than Just Art plus Writing Tips and Good Reads

This is such a great post I just have to share it for the Monday reblog.

Live to Write - Write to Live

On Being the Kind of Artist Who Creates More Than Just Art

Untangling the influences on our reading and writing lives is like a kind of personal archaeology of the literary persuasion.  For most of us, bookish things and writerly urges have become such an integral part of our existence that we have ceased to even question their origins. We simply take them at face value, accepting their existence as “the way it has always been.” It isn’t until we begin to dig, carefully shifting layers of time and memory, that we start to uncover bits and pieces of the Story of Why that is embedded in our personal history.

On Mother’s Day, I wrote about the very direct and deep influence my mom has had on my writing (and reading) life.  Now, all of a sudden, it’s Father’s Day (where did that time go?!?) which has me thinking…

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Weekend Edition – Blissfully Immature plus Writing Tips and Good Reads

Great advice.

Live to Write - Write to Live

I won’t grow up.

peter pan shadowThough Father Time tells me I’m, as they say, “over the hill,” I decided long ago that I would never be a grown up … not entirely, at least. Though the years stack up against my intention, I’m not afraid. “Young at heart” is something no clock or calendar can steal from you. That is all I want – not changeless beauty or undying vitality, but only to be forever possessed of a pliable and open mind, a mind that can see and believe in magic, a mind that perceives truth instead of accepting assumptions.

I recently listened to another episode of The James Altucher Show via podcast. The guest this time was Stephen Dubner, co-author with Steven D. Levitt of the New York Times bestseller, Freakonomics. The duo’s latest book, Think Like a Freak was the subject of the Althucher interview which included some…

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